Shaping stories into visuals that are rooted in culture and designed to evoke an emotion

CLIENTS AND COLLABS:

ALDO

• EXPERIENCE ABU DHABI

• NBA

• NEW BALANCE

• HYPEBEAST

• SEPHORA

• NAMSHI

• BRAG WORLD

• APPLE

• EMAAR

• PITFIRE PIZZA

• PEPSI CO

• COFFEE PLANET

• BRAND DUBAI

• ABU DHABI CULTURE & TOURISM

• ALDO • EXPERIENCE ABU DHABI • NBA • NEW BALANCE • HYPEBEAST • SEPHORA • NAMSHI • BRAG WORLD • APPLE • EMAAR • PITFIRE PIZZA • PEPSI CO • COFFEE PLANET • BRAND DUBAI • ABU DHABI CULTURE & TOURISM •

aLDO ARTIST SERIES

As one of four global artists featured in ALDO’s Artist Series, I joined a roster curated by LNDMRK, an agency renowned for championing global talent. The campaign celebrates connection, positivity, and emotion. Each artist was chosen not only for their unique aesthetic but also for how their work harmonizes across the collection.

For my piece, I drew inspiration from my home, Dubai, creating a nostalgic “postcard from me” translated into sneakers, handbags, and accessories that feel fresh, meaningful, and universal.

The wearable capsule collection is available globally and in all ALDO stores until Dec 2025.

Branding
Illustration
Packaging Design
Live Customization
Conceptualizing

hero collective

Creative Director role leading, inspiring and mentoring the Digital Creative department, including all staff and freelancers, from copywriters to art directors to content creators. My role oversees all content, driving the development of innovative and disruptive digital creative solutions, across business units.

Creative Leadership
Concept and Direction
New Business Pitches

a.lange & söhne ramadan campaign

Inspired by Emirati architecture, geometric patterns, and light, I created a campaign identity that fused traditional motifs with Lange’s refined aesthetic. Packaging, installations, and digital visuals became a seamless reflection of heritage and precision. This installation beautifully blends traditional elements with the brand’s signature elements, creating a display that reflects the spirit of the season.

Concept
Illustration
Packaging Design
Campaign Rollout
Digital Banners

HYPEBEAST

Creating visuals and animation graphics at Bred Abu Dhabi festival presented by Hypebeast. The festival’s ethos is platforming local and global talent, honoring their joint contributions to creativity in the region. My work tapped into nostaligia and the mix of Neo-culture.

Digital Screens
Designs
Illustration

NBA

Design
On-site activation art
Illustration

The brief was to create a localized merch experience for the NBA’s Abu Dhabi takeover. I designed a library of 15–20 distinct art assets rooted in local culture + basketball symbolism, weaving basketball iconography with regional design cues. Visitors could select designs and apply them live to sneakers, totes, and tees, turning mass merch into one-off collectibles.

NEW BALANCE

Illustration
Merch & Event Applications
Graphic Design

I created localized graphics and illustrations for key cultural moments — from Ramadan activations to National Day drops and pop-ups. Each design was built to merge New Balance’s streetwear aesthetic with regional stories, turning merchandise into limited-edition keepsakes rather than just campaign collateral.

MOTHER OF THE NATION FESTIVAL

Creating the Suprasphere room at the “Out of this World” Musuem with larger than life designs. Reimagining local brands and creating a space for people to interact and sit in the shopping cart full of products that are nostalgic to the region.

Physical Space
Designs
Illustration

BURGERS, WINGS, PIZZA & COFFEE

Specializing in crafting bespoke, collectible art and design solutions for food and beverage clients, ensuring each project reflects the unique identity and essence of the brand.

Branding
Illustration
Packaging Design
Content Creation
Custom Merch

SEPHORA

I created visuals that translated Sephora’s global DNA into content with local resonance. From digital assets to full campaign roll-outs, the design balanced beauty with cultural nuance, ensuring the brand’s storytelling felt authentic to the season while remaining elevated and unmistakably Sephora.

Digital Screens
Designs
Illustration.

APPLE IN DUBAI

When Apple opened its flagship Dubai Mall store, the largest in the Middle East, I was invited by the global team to create localized cultural illustrations for the launch.

Under the theme “Creativity Connected”, I illustrated Dubai’s creative community as a single flowing narrative: from start-ups and independent art galleries to local app developers, boutiques, cafés, and food trucks. Each element was woven into one through-line; a visual story of how Apple connects culture, creativity, and community.

Concept development
Illustration
Cultural storytelling

BRAG WORLD

Creating visuals and animation graphics at Bred Abu Dhabi festival presented by Hypebeast. The festival’s ethos is platforming local and global talent, honoring their joint contributions to creativity in the region. My work tapped into nostaligia and the mix of Neo-culture.

Digital Screens
Designs
Illustration.

dubai shopping festival

Joining forces with the Department of Culture and Tourism at the Government of Abu Dhabi and Freedom Agency, to launch The Summer of Ice Cream with campaign visuals across all media touch points.

aBu dhabi culture & tourism summer campaign

Campaign Visuals
Design and Animation
Custom type

ROVE HOTEL unique artworks

Rove Hotels is a Dubai-born-and-bred global lifestyle brand aimed at a new generation of modern travelers.

To “Rove” means to wander through and they exactly do that with their neighborhood hotels. The art needed to connect at the very heartbeat of the city, creating a window into the world of authentic Dubai. Working alongside appointed Art Consultants, Capsule Arts, Rove Hotel walls were my canvas to tell this unique city’s story, relevant to each location.